TVS Motor Join Hands with Bahwan International Group

News Highlights

• TVS Motor Join Hands with Bahwan International Group
• ARATA International FZC is appointed as the new distributor under this partnership
• As per the tri-party deal arrangement, Fawz Al Lateef will be the dealer in the region

TVS Motor Company collaborated with Bahwan International Group with an aim to consolidate its presence in Iraq. Under this partnership, both parties will explore other avenues of cooperation in Oman and India. Besides this, ARATA International FZC will be the new distributor. The signing ceremony was held in Muscat, Oman between Sheikh Ahmed  Bahwan, Chairman Bahwan International Group, and Mr. Sudarshan Venu, Joint Managing  Director – TVS Motor Company. 

Talking about Bahwan International Group and their channel partners, they plan to operate more than 30 dealerships for TVS Motor Company. Having said this, the dealership will include 3S dealership facilities in all the major cities of Iraq. Besides this, after-sales service and spare parts support in tier two cities will be provided so as to expand the presence of TVS in Iraq. ARATA International FZC, on the other hand, is a subsidiary of Bahwan International Group, Oman. It has a strong presence in the MENA region. 

“We are delighted to partner with a reputed group like ‘BIG’, to strengthen our presence in the MENA region. ARATA International FZC, a part of the Bahwan International Group LLC (BIG),  comes with rich experience, deep understanding, and vast industry knowledge. Iraq is an important market for us, and ARATA International FZC’s extensive distribution network, along with our shared ethos and values, makes them the ideal strategic partner. This association with this is a significant step towards further expanding and bolstering TVS Motor Company’s market presence in Iraq,” as commented by Sudarshan Venu, Joint Managing Director – TVS Motor Company.  

Currently, TVS Motor Company sells two-wheelers like TVS XL 100 Comfort, TVS XL 100 I-Touchstart, TVS NTorq, TVS Wego, TVS HLX 150 series, TVS Max 125, & TVS Jupiter series, and three-wheeler like TVS King Deluxe Plus. Furthermore, the reputed two-wheeler and three-wheeler manufacturer has a wide presence across the world with customer touchpoints in 70 countries. 

“We are happy to join hands with a multinational brand like TVS Motor Company. This partnership will be instrumental in bringing a wide range of mobility solutions and will cater to the requirements of a broad range of customer segments in the country. The quality prowess of TVS Motor  Company combined with our strong understanding of the market will definitely create an impact in the mobility space in Iraq,” as commented by Abdullah Bahwan, Executive Director, Bahwan International Group Holding.